Welcome to The Strategy Memo
Where theory meets the mess of reality.
Hi and welcome to the very first edition of The Strategy Memo — a biweekly newsletter about strategy, growth, and how things really work behind the scenes.
I’m Luiz Fittipaldi. I led global Customer Excellence Strategy at Preply, built the Global Strategy team from scratch at Bolt, developed foresight capabilities at Banco BV, and launched products that reached over 50 million users at Movile. Across these experiences, one thing became clear: most content about strategy is either too theoretical — or too optimistic.
This newsletter is different. I’m here to share strategy as it actually happens: ambiguous, constrained by politics and budgets, but still capable of unlocking real growth.
What you'll find here:
📌 Business Strategy The theory you didn’t know you needed — stripped of buzzwords, rooted in practice.
📌 Growth Hacks How to grow when you don’t have endless money (and you rarely do).
📌 Real Strategy Case studies, hard choices, and insights from real companies in real markets.
Who is The Strategy Memo for?
For those who think and execute strategy: Founders, PMs, strategy teams, growth leads, operators, or anyone who refuses to believe spreadsheets and OKRs tell the whole story.
🔔 If this resonates with you, subscribe now to get the next editions straight to your inbox.
See you in two weeks.
— Fitti